Extreme Energy Drink has launched a Special Edition series of cans featuring the logos of all seven franchise teams of the Nepal Premier League (NPL) Season 3, giving cricket fans a fresh and visible way to back their favourite sides ahead of the new tournament. The company said the specially branded cans have been made available in the market in Kathmandu, meaning supporters in the capital can now get their hands on packaging that carries the colours of the team they follow.
Logos of All Seven Franchises
The Special Edition line-up features the branding of the seven franchises that make up the NPL, Nepal's flagship franchise-based Twenty20 competition. The league's teams, named after cities and provinces that stretch from the eastern plains to the far west of the country, are:
- Biratnagar Kings
- Chitwan Rhinos
- Janakpur Bolts
- Kathmandu Gurkhas
- Lumbini Lions
- Pokhara Avengers
- Sudurpashchim Royals
The launch was reported this week by Nepal Press, Rato Pati and Pradesh Khabar, with the reports noting that the release has been tied to the build-up to NPL Season 3.
By placing team logos directly on its cans, the company connects an everyday product to the loyalties that animate Nepali cricket crowds. For fans, the design turns a routine purchase into a small declaration of allegiance, something they can carry to the ground, bring to a viewing party or share on social media as the season approaches.
A New Way for Fans to Show Their Colours
According to the company, the cans are aimed at giving cricket fans a new way to show support for their favourite teams. The move taps into one of the most distinctive features of Nepali sport: the passion of its fan base. NPL matches have consistently drawn packed stands, loud stadiums and large television and digital audiences, with supporters arriving in jerseys, flags and face paint to cheer on their franchises.
That enthusiasm has long spilled beyond the boundary rope. Fan pages, street-side screenings and social media debates have all become part of the NPL experience, and brands have increasingly looked for ways to plug into that energy during the tournament window. The Special Edition cans extend team identity from the stadium and the timeline into shops and convenience stores, adding a retail dimension to the fan culture that surrounds the league.
Cricket's Growing Pull for Brands
The Nepal Premier League, organised by the Cricket Association of Nepal, was launched in 2024 and quickly established itself as the biggest stage in domestic Nepali cricket. Its city- and province-based franchises gave supporters clear teams to rally behind, and the league's early seasons attracted strong crowds, sponsorship interest and extensive broadcast coverage, turning the NPL into one of the country's premier sporting spectacles within just two editions.
That growth explains why consumer brands have been keen to associate themselves with the tournament. Special packaging, co-branded promotions and team-themed merchandise have become familiar features of major sporting events around the world, and the NPL's rapid rise has created space for similar marketing plays in Nepal. Extreme Energy Drink's seven-team can release fits squarely into that pattern, using the league's popularity to build brand visibility during one of the most closely watched periods on the Nepali sporting calendar.
For the league itself, launches of this kind reinforce the commercial ecosystem that has grown up around franchise cricket. Every brand that ties its products to NPL teams adds another layer of promotion for the tournament, while gaining direct access to a fan base that has proved willing to back the sides it loves, on the field and off it.
Now on Shelves in Kathmandu
The company confirmed that the Special Edition cans have been made available in the market in Kathmandu. For supporters in the capital, the cans can now be found on shelves as the build-up to NPL Season 3 gathers pace, offering a simple and tangible way to declare which franchise they back before the first ball is bowled.
Details on pricing, wider distribution or whether the range will reach fans in other cities were not included in the announcements. For now, cricket fans in Kathmandu are the first with the chance to pick up a can in their team's colours, and with Season 3 drawing closer, the company will be hoping the sight of those cans in supporters' hands becomes a familiar one in the weeks ahead.
