Nine consumers from different parts of Nepal have so far won Yamaha motorcycles and scooters under Max Tiger Energy Drink's 'Energized Dashain Dhamaka 2026' campaign, a Dashain-season promotion that links purchases of the energy drink with big-ticket festive rewards. According to details carried by Nepal Press, the prizes won to date include a Yamaha FZ FI motorcycle and a Yamaha Ray ZR scooter, and the company says 28 more bikes and scooters, along with a bumper car, are still waiting to be won as the campaign continues across the country.

Nine lucky winners so far

The Dashain promotion has already produced nine winners drawn from various parts of Nepal, a spread that underscores the nationwide reach of the campaign, as reported by Nagarik News. The two-wheelers handed over so far include the Yamaha FZ FI, one of the most recognisable motorcycles on Nepali roads, and the Yamaha Ray ZR, a scooter widely ridden across the country's towns and cities.

Among the winners named in the reports is Kishor Jung Shah of Surkhet, one of the nine consumers to receive a Yamaha two-wheeler under the scheme. While the reports identify only one winner by name, they make clear that the nine lucky consumers come from different parts of the country, giving the campaign a presence that extends well beyond the Kathmandu Valley.

The key facts from the campaign so far are as follows:

  • Nine consumers have won Yamaha bikes and scooters under the 'Energized Dashain Dhamaka 2026' campaign.
  • The prizes won to date include a Yamaha FZ FI motorcycle and a Yamaha Ray ZR scooter.
  • Kishor Jung Shah of Surkhet is among the winners named in the reports.
  • 28 more bikes and scooters, plus a bumper car, remain in the prize pool.

28 more two-wheelers and a bumper car on the line

The nine winners represent only a fraction of what the campaign has promised. According to the company, 28 more bikes and scooters are still to be won, together with a bumper prize of a car. Counted alongside the nine two-wheelers already awarded, that amounts to a total of 37 motorcycles and scooters on offer over the course of the promotion, with the car positioned as the top prize of the scheme.

The scale of the remaining pool is central to how the campaign is being marketed. With the promotion running through the Dashain period, the company is using the unclaimed prizes to keep buyers engaged, signalling that the list of winners announced so far is far from final. In a market where festival-season offers routinely shape buying decisions, the promise of 28 more two-wheelers and a car gives consumers a concrete reason to keep the brand in play through the remainder of the campaign.

Dashain, the season of big offers

The 'Energized Dashain Dhamaka 2026' campaign arrives at the busiest consumer moment of the Nepali year. Dashain, the country's largest and most widely celebrated festival, brings families together across cities and villages, and it is traditionally a peak season for shopping, travel and gift-giving. Brands across categories, from two-wheelers and electronics to packaged foods and beverages, launch festival-linked promotions during this period, using lucky draws and prize schemes to capture the surge in demand.

Max Tiger's campaign follows that familiar formula, but with the festive prizes placed squarely at the centre of its message. The word "dhamaka" in the campaign's title promises a burst of excitement, and the prizes on offer, from the Yamaha FZ FI and Ray ZR to the bumper car, are calibrated to the aspirations of the energy drink's consumer base. By tying prizes to purchases of Max Tiger, the company is seeking to convert festival goodwill into sales and brand loyalty at the same time.

Who will be the next winner?

For consumers, the arithmetic is straightforward: with 28 bikes and scooters and a bumper car still unclaimed, the chance of winning remains open to anyone buying the brand during the festival. Nagarik News, in its report on the nine winners, framed the very question the campaign is designed to provoke: who is the next lucky winner of Max Tiger?

As reported by Khabarhub, the campaign's early results have already put nine Yamaha two-wheelers into the hands of consumers from across Nepal. If the company's figures hold, another 28 bikes and scooters, and one car, will follow before the 'Energized Dashain Dhamaka 2026' campaign draws to a close, keeping the festive stakes high for buyers through the final stretch of the promotion.